Top 5 Social Apps on Android in Latin America for Q1 2023

The first quarter of 2023 saw significant activity in the social app market on the Android platform in Latin America. Here’s a look at the performance of the top 5 social apps, based on data from Sensor Tower.

TikTok experienced a robust quarter. Weekly revenue peaked at approximately $284K in the week of March 20, showing steady growth from the beginning of the quarter. Weekly downloads fluctuated, starting at 1.9M in late December and reaching a high of 2.3M in early January. Active users remained consistently above 121M, with a slight increase to 123M by the end of March.

Instagram showed stable performance with weekly revenue hovering around $9K to $11K. Weekly downloads ranged from 1.3M to 1.5M, with a notable peak of 1.57M in the week of March 20. Active users remained consistent, averaging around 170M throughout the quarter.

Facebook Lite saw weekly downloads between 876K and 1M, with a peak of 1M in mid-February. Active users demonstrated a gradual increase, starting at 50.1M and reaching 51.2M by the end of March.

Facebook maintained a steady revenue stream, peaking at $79K in late December. Weekly downloads were consistent, averaging around 900K, with a slight dip to 825K in late March. Active users were stable, averaging around 191M throughout the quarter.

TikTok Lite - Save Data showed varied download numbers, peaking at 1.06M in early January. Active users ranged from 16.8M to 19.3M, with a slight upward trend towards the end of March.

For more detailed insights and data, visit Sensor Tower.